It seems, at least according to a recent report by the CBC, that the new farmers' market in Halifax is having some financial difficulties.
Sadly, this isn't really much of a surprise.
One of the issues that Neil and I discussed years ago when we first heard about the new facility was the location. Even though the last location was a little out of the way, this new location is hidden behind a hotel and isn't in a part of town that many locals would visit organically. Actually, given the concentration of tourism activities in the area it is even possible that the new farmers' market is in a location that many locals would actively avoid, particularly in the height of cruise ship season.
Related to the location problem is that there is also a parking/walking problem. I am not sure if the parking for the site is ideal. I kind of get the sense that there probably isn't enough parking during peak times.
Alongside the parking issue is a walking issue. The new site is incredibly unpleasant to reach on foot. There are a few cross-walks that seem to be missing from the mix that would allow pedestrians to conveniently access the market.
All of this is to say that transportation-wise, things don't appear to be well designed so that the location is easy to access.
I suspect that another problem that the Halifax farmers' market is having is that many of their vendors aren't really farmers'. It's one thing to buy an omelette or some freshly prepared food on a Saturday morning, but I am not sure that the food-service vendors are really attracting people during the week when the market is open. At least when I visited on during the afternoon last week most of these places weren't open.
Actually, another problem, and a tricky one, is that the market may be open but most of the vendors aren't. When I was last there it seemed as though only a few of the vendors were open for business. And if the market doesn't have enough selection to allow a shopper to forgo a trip to the supermarket they may instead to forgo the trip to the market.
So being a little out of the way and having an incomplete slate of vendors likely means that an extra trip to farmers' market just isn't worth it for most people during their day-to-day grocery buying activities.
Oh, and not that I am always one for 'character' in a building, but the warehouse feel of the new location does not really induce me to visit.
The worst part is, aside from scaling back to only being open once or twice a week, I really don't know what they can do about the problem as the building has now been constructed and a location change is off the table. Hopefully they manage to come up with something in the near future as it would be disappointing to see the collapse of such a well-respected Halifax institution.
A strange contrast is. the Wolfville farmers' market. They too recently acquired a newly remodelled building and, while I don't know the particulars of their finances, I get the sense that things are going quite well.
It can be funny how things work out sometimes.
Thursday, November 10, 2011
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